Elenor Mak, entrepreneur and mother, launches Asian American doll company after struggling to find adequate representation

After searching for a doll that looked like her daughter, Elenor Mak was disappointed by the dolls she found which amounted to nothing more than “clichés, stereotypes, and dolls painted tan over an existing white doll mold,” says Elenor. “I was reminded of my own childhood – of not seeing myself reflected in the world around me, of feeling like I did not belong.”